The Playlist Generation undergoes brand analysis by researching existing brand identity documents, conducting interviews with key marketing executives and evaluating brand materials (logos, colors, personality, demographics, etc.)
This brand analysis results in a sonic identity, or unique musical voice, that is delivered through a brand-appropriate music strategy to use across all consumer experiences. We work to ensure that The Standard Hotel's existing culture of music is evident across all the customer touch points. Including:
- Programming and installation of our web-based 24/7 background music platform for each of their 4 locations. The music is specifically designed to reflect each location's regionality with multiple channels for various sections of the hotel, restaurant, lobby and pool spaces.
- Mixing and delivery of a web soundtrack customized to each hotel location streaming from the Standard's website.
- Developing an integrated web music strategy which will include such features as downloads, connectivity with live events at the hotels and the feature of exclusive and advanced content from The Playlist Generation's label, publisher and artist network.