The Playlist Generation

Since January 2009, The Playlist Generation has been working with ABC Network to build unique Sonic Identities for their shows and marketing campaigns in order to strategically target their audience and build loyalty, awareness and viewing.

The Playlist Generation has provided the following services for ABC Networks:

- Regularly provide music supervision for promotional campaigns for Desperate Housewives, Lost, Grey's Anatomy, Jimmy Kimmel and all other Network drama, comedy, reality and specials.

-Analyzes marketing briefs for each program and creates a Sonic Identity for each night of the week

- Helped break Flo-Rida's 'Right Round' (#1 on iTunes for over 6 weeks) by delivering original remixes for "Dancing With The Stars" campaign.

- Strategize on synergizing ABC/Disney properties - i.e. how to break Disney artist Love and Theft across various ABC programs.

With these and upcoming online projects, The Playlist Generation helps ABC keep on the edge of utilizing the power of music to reach its audience.

Download this case study »